General Mills said Thursday that it has cut sugar in cereals advertised to children by 8 percent on average in 2010.
The Golden Valley-based company said that since 2007, it has achieved average sugar reductions of 14 percent on cereals advertised to children, while some cereals have seen sugar cuts of as much as 28 percent during that period.
General Mills, maker of Lucky Charms, Trix and Count Chocula, also said that by Dec. 31, shipments of all its cereals advertised to children will have 10 grams of sugar or less, with some already at 9 grams. That compares with 11 grams of sugar a year ago.
"We are making real progress," Jeff Harmening, president of General Mills' Big G cereal division, said in a press release. "We think consumers will be very pleased, because we are reducing sugar and our cereals still taste great."