IRVINE, Calif. — New Orleans Saints special teams coach Darren Rizzi said he felt like a real estate agent during the early days of training camp, urging kickers to scrap their long-held, deep-ball approach to kickoffs and focus instead on ''location, location, location.''
''You've got to get the old mentality out of your heads," Rizzi said. "The No. 1 aspect is going to be where that kickoff lands.''
Rams special teams coordinator Chase Blackburn put it this way: "In a kickoff perspective, all of the kickers are rookies.''
Most U.S. kickers have spent their previous playing days — from youth football through college and into the pros — booming the ball as deep as they can. Newly introduced ''dynamic'' kickoff rules have forced them to quickly change their approach. And the paradigm shift could potentially create more opportunities for foreign foot-sport athletes who want to see how their skills jibe with today's NFL.
''It's a little more finesse, I guess, than it is just going 10 yards back and a couple steps over and just trying to hit it off the cross bar,'' Saints kicker Blake Grupe said.
Grupe will miss ''getting a little juiced up, building up into that kickoff,'' he said. "Now, you don't want that extra juice, that extra power you might get from being a little more amped up. You've kind of got to slow it all down and really focus on contact, because you don't want to kick it in the end zone.''
That's because touchbacks now come out to the 30-yard line, as opposed to the 25 in recent seasons. Meanwhile, kickoffs that land short of the 20, or out of bounds short of the goal line, give the receiving team the ball at the 40.
''You've got to work that rectangle'' between the 20, the goal line and the sidelines, Raiders special teams coach Tom McMahon emphasized. ''You can't, ‘Hey, I'm just going to hit a ball on the ground,''' like a squib kick.