By 5 p.m., the Museum of Commerce, a low-slung brick building in tidy downtown Pensacola, Fla., was filled with the sound of friends scooting folding chairs closer together and the kind of half-whispered conversations that folks have when they know they're about to be gently shsh'd.
Although everyone in the hall seemed to know each other, no one looked up when a stranger walked in and searched the room for an empty seat. I was there for the monthly Radio Live concert, which is part fundraiser (two canned goods for a food bank get you in), part wholesome entertainment (bluegrass performers come from across the country to perform and be simulcast on the local public radio station) and part excuse to get together with neighbors.
In many ways, Radio Live is Pensacola's version of "A Prairie Home Companion," but without the big names or the big crowds, and that's exactly how Pensacola likes it.
Tourism efforts in this part of the Florida panhandle focus on neighboring Destin (which can keep its spring breakers, outlet shoppers and time-share travelers, Pensacola seems to say). And while many towns with as much to offer as this panhandle beauty flaunt their assets for the benefit of visitors instead of locals, Pensacola seems to be constantly buffing up simply to impress itself. If the rest of us come by to check it out, well, so much the better.
You aren't accosted with logo T-shirts and refrigerator magnets, but that doesn't mean you won't feel welcomed by the locals who exude a lovely blend of humble Southern hospitality, military town stoicism and beach town casualness.
I first heard about Pensacola, which is hugged by Pensacola Bay, and Pensacola Beach, a barrier island on the oceanside of the bay, from one of those locals. While traveling through Key West, among the most self-promoting of all of Florida's horn-tooting destinations, I met Tony Hughes and we easily struck up a conversation over $4 margaritas at Kelly's Caribbean Bar Grill & Brewery (owned by actor Kelly McGillis).
The talk quickly turned to Pensacola, a place Hughes clearly loves. His enthusiasm was so contagious that a few weeks later I found myself at the Radio Live event, happily tapping my foot to the twang, thump and twinkle of bluegrass guitarist Jack Norton.
Pick your Pensacola