It's not new to Minnesota, nor to the mall for that matter, but the Mall of America finally has something to help fill its not-even-half-full north wing: a larger H&M.
The two-level, 40,000-square-foot store is set to open this fall across from the 30,000-square-foot Zara store that opened in the mall a little more than a year ago.
With the two heavy-hitters next to one another, the north wing will become a destination for so-called "fast fashion." That's the term used to describe the retailers that have risen to prominence in the last decade, wreaking havoc on department stores in the process, with their formula of quickly copying the latest designs from the runways and offering them for low prices.
The expansion and relocation of H&M from its current spot in the mall, where it takes up about 25,800 square feet, isn't exactly the kind of luxury retail the mall initially talked about for the $325 million addition when it first opened in 2015. The wing also features an office tower, a J.W. Marriott hotel, a smattering of shops such as Anthropologie and a third-floor food court with a Shake Shack.
The mall's effort to lease the north wing has hit some bumps in recent years as many retailers have slowed expansion plans as they grapple with the rising popularity of online shopping. The mall used some of the empty space to house a media center during the Super Bowl.
And plans for adding more luxury retailers to the mall's lineup now seem to be more focused instead on another new addition, which remains on the drawing board despite initial plans to have it open as early as this fall.
KAVITA KUMAR
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