FanVision puts NFL action in your hands

The electronic device fills the gap during that inevitable -- and often interminable -- dead time at pro football stadiums.

October 25, 2010 at 4:25PM
Brett Favre
Brett Favre (Dennis McGrath — Star Tribune/The Minnesota Star Tribune)

When National Football League announcers say, "There's a break in the action," they really mean it.

The first quarter of Sunday's game between the Vikings and the Dallas Cowboys featured the kind of stretch that can suck the ardor out of any stadium: Cowboys touchdown, followed by a lengthy officials discussion, extra point, TV timeout, kickoff that went out of bounds and another TV timeout. It was nearly 10 minutes without anyone running, throwing or catching the ball.

Savvy fans use this time for a trek to the bathroom or concession stand. But I stayed put -- and enjoyed every second of it, watching replays from the Vikings game, checking out statistics for other NFL contests and looking in on the telecasts of two other matchups.

A new handheld device called FanVision provides all this for fans in NFL stadiums. Given that the average NFL game lasts three to four hours and includes 11 to 15 minutes of actual action, a "toy" such as FanVision was inevitable.

And it's not exactly shocking that its creator was someone who has sat through a lot of these lulls: Miami Dolphins owner Stephen M. Ross.

"I knew that we needed to push the envelope on creating a better in-stadium experience," Ross said.

FanVision generally accomplishes that. The device -- about the size of a brick but considerably lighter -- is not cheap at $199. But for a fan attending every home game (exhibition and regular season) for two years, that amounts to $10 a game, not much more than the price of a beer.

The Vikings distributed several thousand units among premium season-ticket holders and staff members, and have sold about 25 devices per game, according to sales and marketing coordinator C.J. Rugh. FanVision is available at 11 other NFL stadiums, the University of Michigan's Big House and other sports venues, including Formula One, NASCAR and PGA Tour events.

The machines are nifty but not perfect. It takes a steady hand to maintain the correct angle to have the gamecasts approach high-def caliber, and the picture quality on the NFL "RedZone" telecast was spotty. And I couldn't figure out how to input a fantasy-team roster on that page.

But FanVision is one easy-to-use device, with some seriously cool features:

• You can follow the game at hand from any of several cameras. My favorite, by a long shot: the SkyCam, above and close to the action.

• You also can get replays from multiple angles, including the network feed (which also allows you to listen to the radio broadcast on earphones).

• Tracking Sunday's back-and-forth Packers and Bears games at the same time was a blast.

• You can get close-to-real-time stats and drive charts -- it takes about 15 seconds for each play to be uploaded -- for every NFL game.

• There's also a bigger-picture "live analysis" feature displaying pass locations, run locations and a breakdown of the current drive.

• Fantasy football buffs can follow who's doing especially well -- or not -- around the league, and even set up fantasy alerts.

It's basically like having a radio, laptop, binoculars and even a printed program at the game. The hardest part can be remembering to watch the actual plays.

Bill Ward • 612-673-7643

about the writer

about the writer

BILL WARD, Star Tribune

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