Faith Jenkins wanted her corn. Sweet, roasted, piping hot corn on the cob, dipped in melted butter and covered with pepper.
If her new courtroom show, "Judge Faith," gets a positive verdict from daytime audiences when it debuts Monday, she can come back to Minnesota next summer and fans will cart bushels of corn over to her. But on a cloudy late summer afternoon at this year's State Fair, Jenkins was looking for just one ear of corn — and to pitch her show.
Her first visit to Minnesota was part of a nationwide publicity drive to promote the latest entry in one of TV's most reliable genres. "Judge Faith" will be part of WUCW's three-hour block of courtroom shows every weekday afternoon, joining "Judge Mathis," "The People's Court" and "Paternity Court."
"I'm absolutely looking forward to being a positive influence on the younger generation," Jenkins said before appearing at the CW booth at the fair. "That's important to me. I'm often thinking about the message I'm sending."
Every TV gavel pounder might be chasing Judge Judy Sheindlin — who, according to TV Guide, is TV's highest paid star at about $47 million a year — but there's apparently enough interest for a lot of players to thrive.
"They've replaced the soap opera," said Hank Cohen, CEO of Trifecta Entertainment, which is producing "Judge Faith." "We've got cases here with anger, sorrow, regret, humor. That's what viewers used to get from their soaps, but why get the fake version when you can get the real thing?"
These courtroom soaps must be working. Their ratings were up 33 percent last season from a year ago, Cohen said.
Social-media focus
Jenkins' hook is, at 37, she is younger than others in her field and plans to tackle issues that would make Judge Wapner's head spin. About half of the 70-plus cases she's taped so far involve some kind of social-media component, such as the couple who met via Instagram and began to quarrel over property after they broke up or the man accused of running an iPhone-selling scam.