Even the interviews were flamboyant

Memories of Little Richard, the self-proclaimed "architect of rock 'n' roll," who died Saturday at 87.

May 11, 2020 at 8:10PM
FILE - In this July 22, 2001 file photo, Little Richard performs at the 93rd birthday and 88th year in show business gala celebration for Milton Berle, in Beverly Hills, Calif. Little Richard, the self-proclaimed “architect of rock ‘n’ roll” whose piercing wail, pounding piano and towering pompadour irrevocably altered popular music while introducing black R&B to white America, has died Saturday, May 9, 2020. (AP Photo/John Hayes, File)
Little Richard performed at Milton Berle’s 93rd birthday in 2001. (The Minnesota Star Tribune)

Back in my early days as a music critic, I violated a cardinal rule of journalism. But Little Richard made me do it.

I was interviewing the "architect of rock 'n' roll," as he liked to be called, in his hotel room after a concert at the St. Paul Civic Center in early 1976. I asked if it was OK if my buddy and his girlfriend waited outside in the hallway; Little Richard insisted that they join us. A journalist is supposed to do interviews by himself.

However, inviting my friends into the session turned out to be a brilliant move because Little Richard — who died Saturday at age 87 — loved an audience.

And perform he did. Flamboyance was his style in music, dress and conversation.

"I walked into the hotel lobby this afternoon and I was dressed in gold and white and all that stuff. I became the focus, as usual. So I had to glorify and satisfy. I was beautiful."

In '76, Little Richard was two decades past his heyday of "Long Tall Sally" and "Good Golly Miss Molly," trying to see how a new generation of fans reacted to his music. "It's just plain rock 'n' roll. Old down home, soul cooking, rat racing, running, roping rock an' droll."

Turn on the tape recorder, ask a question and Little Richard babbled on like a fire-and-brimstone preacher on a mission to save your soul, even without pounding on his piano.

"Rock 'n' roll is inspiration with power. It's a force. It's healing music that lifts your soul. It makes you wanna tap your feet between time, on time, or some time. Am I right? That's very satisfying. And I never put a question mark where God has put a period. Man's extremities is God's opportunity. Which, of course, has nothing to do with rock."

His conversation was filled with non sequiturs, incongruities, aphorisms, outrage and invocations of the Lord. As he verbalized at 500 words a minute, it was difficult to separate the jabber, jive and jokes from the real Richard Penniman.

He asked my zodiac sign even though he admitted he wasn't fluent in the lore. "You're a Cancer," he proclaimed. "You grab like a crab."

He talked about writing an autobiography called "From the Womb to the Tomb" and recording with then-hot rocker "Bob Segal" (meaning "Rock and Roll Never Forgets" hitmaker Bob Seger). Neither project ever happened.

Even though there were no lines on his heavily made-up face and his energy onstage and off was unstoppable, the young whippersnapper critic couldn't resist asking the old-time rock 'n' roller if he was considering retirement.

"Retirement kills people. The older I get, the more I like entertaining. I like good music no matter who plays it if it makes you dance. Keeping up with the trends keeps you young and beautiful."

As an experienced critic, I encountered Little Richard up close again in 1999 at the most unlikely of places — We Fest, the longtime country music and camping festival in Detroit Lakes, Minn.

"I'm just an old country boy from Macon, Georgia, yes, yes, yes," the rock pioneer proclaimed to 37,000 country music fans.

His black pompadour was higher than any of Tammy Wynette's wigs. He wore more makeup than Dolly Parton. And he was attired in maize, all the way down to those lizard-skin shoes. Aware of the context, Little Richard threw in such country favorites as "I Saw the Light" and "Jambalaya" between "Lucille" and "Tutti Frutti."

Backstage, he said he'd enjoyed himself. I didn't bring an audience with me this time, but he already had one, Fancy Ray McCloney, the Twin Cities comic and Little Richard acolyte and friend.

At 66, Little Richard wasn't as wildly flamboyant as he'd been that night in St. Paul. He was almost down to earth, humble and sincere.

"I've been country all my life," he remarked. "I felt right at home."

Twitter: @JonBream • 612-673-1719

March 29, 1976 Little Richard whoops and wails at the St. Paul Civic Center HIS band was Mid-way through its opening sons when Little Richard arrived in his limousine. He strolled into the auditorium and left his white fur coat in a dressing room. Within minutes Little Richard was onstage in all his glory Ñ his arms stretched overhead proclaiming the arrival of the King of Rock and Roll. March 25, 1976 Jack Gillis, Minneapolis Star Tribune
Little Richard whooped and wailed at the St. Paul Civic Center in 1976, and Jon Bream was there. (The Minnesota Star Tribune)
about the writer

about the writer

Jon Bream

Critic / Reporter

Jon Bream has been a music critic at the Star Tribune since 1975, making him the longest tenured pop critic at a U.S. daily newspaper. He has attended more than 8,000 concerts and written four books (on Prince, Led Zeppelin, Neil Diamond and Bob Dylan). Thus far, he has ignored readers’ suggestions that he take a music-appreciation class.

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J. SCOTT APPLEWHITE, ASSOCIATED PRESS/The Minnesota Star Tribune

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