For Mónica Ramírez, being named one of this year's 10 Elevate Prize winners means so much more than the monetary and structural support that comes with it.
It means the work she does with her Fremont, Ohio-based nonprofit Justice for Migrant Women, which advocates for the rights and needs of migrant and rural women and other marginalized communities, is still valued despite the Trump administration's immigration crackdown.
''As immigrant and migrant community members are being threatened and attacked around our country, it's really important to have shows of support like the Elevate Prize is providing because we've seen a retraction -- a big retraction -- in support,'' said Ramirez, who burst into tears when she learned she had won. ''The award means we are able to do the work that we know is so urgently needed.''
Like all Elevate Prize winners announced Tuesday, Justice for Migrant Women will receive $300,000 in unrestricted funding and Ramirez, its founder and president, will receive support and training on organizational growth and increasing the group's visibility.
Elevate Prize Foundation CEO Carolina Garcia Jayaram told The Associated Press that a group's public profile has become more important these days. Not only does it help with fundraising and informing the public, but visibility ''is also a form of protection,'' she said.
''It's more important than ever to double down on leaders like Monica,'' said Jayaram.
To help Elevate Prize winners get more attention for their work, Jayaram said the foundation is launching ''Good Is Trending,'' an initiative that will include taking over NASDAQ's Times Square billboards on Tuesday to shine a spotlight on the winners.
That bigger spotlight is something prize winner Mara Fleishman, CEO of Chef Ann Foundation, which brings made-from-scratch meals to schools, hopes will bring her nonprofit to the next level. The Boulder, Colorado-based organization has already attracted support from the U.S. Department of Agriculture and Waverley Street Foundation for its work, which supports elementary and secondary schools in developing menus that are less dependent on processed foods and utilize more fresh local produce.