Don't be surprised to see CBS Sports employees cutting down some nets of their own this morning: The NCAA Tournament Men's National Championship Game on Monday night scored its highest overnight rating in 18 years.
The CBS broadcast earned a 17.1 household rating/27 share, as Duke edged Wisconsin in a borderline nail-biter. The last time the tournament final bested those numbers was in 1997, when an Arizona-Kentucky matchup received an 18.0/28, according to Nielsen's metered market ratings.
This year's game was up 33 percent over Connecticut-Kentucky last year. The Blue Devils victory last night peaked with a 20.1/34 during the 11:00-11:30 p.m. ET half-hour.
Here are the Top 5 rated metered markets for last night's game: 1. Milwaukee – 42.2/59 2. Raleigh-Durham – 36.2/54 3. Louisville – 33.5/48 4. Columbus – 29.9/44 5. Greensboro-High Point-Winston Salem – 29.5/43
Additionally, "NCAA March Madness Live" netted a record-setting 3.4 million live video streams for last night's NCAA Championship game and nearly one million hours of live video consumed, also an all-time record.
Last night's live video streams were up 66 percent, with the live hours of consumption up 69 percent over last year. "NCAA March Madness Live" generated 80.7 million live video streams and 17.8 million hours of live video consumption during this year's tournament, both all-time highs. This year's live video streams were up 17 percent, with live hours of consumption accounting for a 19 percent increase.
