A hip-hop superstar beef was cranked up another notch Wednesday when Drake sued Universal Music Group for defamation over rival Kendrick Lamar's diss track ''Not Like Us.''
The lawsuit, filed in federal court in New York City, alleges UMG — the parent record label for Drake and Lamar — published and promoted the track even though it included false pedophilia allegations against Drake and suggested listeners should resort to vigilante justice. Lamar is not named in the suit.
The result, the suit says, was intruders shooting a security guard and two attempted break-ins at Drake's Toronto home, online hate and harassment, a hit to his reputation and a decrease in his brand's value before his contract renegotiation with UMG this year.
''The lawsuit is not about the artist who created ‘Not Like Us,'" the lawsuit says, referring to Lamar. ''It is, instead, entirely about UMG, the music company that decided to publish, promote, exploit, and monetize allegations that it understood were not only false, but dangerous.''
The suit later alleges, ''UMG did so because it understood that the Recording's inflammatory and shocking allegations were a gold mine.''
And, the suit claims, the music company has made large investments and used its connections to arrange for ''Not Like Us'' to be performed at next month's Super Bowl, where Lamar will be the halftime entertainment.
The lawsuit, which is seeking a trial and an undisclosed amount of money for damages, also repeated allegations in other legal filings that UMG falsely pumped up the popularity of ''Not Like Us'' on streaming services.
The track is nominated for five Grammys, including record of the year and song of the year.