When Air France Flight 447 fell out of the sky May 31, Tom Bunn's phone started ringing.
The fear-of-flying expert was inundated with nervous questions. Did turbulence crack up the jet? Was lightning the cause? Worst of all, did the controls just stop working?
"The characteristics of this crash really had an impact because there was no information about the cause, but rampant media speculation," says Bunn, 73, a pilot and therapist who runs Soar, a Connecticut-based company that helps people cope with their fears of flying. "It really freaked people out."
And that's the exact opposite reaction to the self-soothing behavior he teaches.
As the weeks drag on and no cause is found for the crash of the jet, which disappeared over the Atlantic Ocean while en route from Rio de Janeiro, Brazil, to Paris, the seemingly random nature of its doom is enough to spook even hardy fliers.
But it's worse for the estimated one in six Americans who truly fear to fly.
Angelo Giordimaina, 53, of Troy, Mich., is one of them. After avoiding planes for years, he was proud when he managed to fly to Mexico this past spring on vacation. A few weeks ago, he was about to book a flight to California to see his daughter.
Then came Flight 447.