Of course not. But before we get to that: guess the year this movie was made.
1929. This may confuse a few people who thought color came ten years later. When I was a kid we thought “Wizard of Oz” was the first color movie, and the revelation of Munchkinland when Dorothy opened the door of her Murder Shack made audiences gasp. Color! What sorcery is this?
They had color before; it was just expensive. This article discusses how some thought color would ruin movies, just as they thought sound would be its downfall. The latter point you can understand; silent films had their own vocabulary, if you will, and were quite sophisticated in every way but dialogue. When sound came in movies got bad, fast, but they learned quickly. But how could anyone not see the advantages of color?
Looking through old issues of Film Daily from the 30s, you’re struck by a couple of thing: 1. the ads. These weren’t the posters that went up in the theater lobby, but the ads meant to sell the pictures to distributors and gin up excitement. They’re remarkable.
2. Most of these movies aren’t seen any more. Even some of the biggest are probably not hot items on Netflix these days:
It is available on Netflix DVD, by the way. Ditto the Coogan flick.
3. There was one guy who moved into color, and moved early. But he was always a technologically savvy guy, eager to try out the next new thing.
As for the Atlantic article, it ends on a curious note:
The colorizing processes that followed built on this supersaturated aesthetic—so much so that people now associate richly colored films and photographs with nostalgia for the past. The Instagram filter "1977," for example, is explicitly named for the moment in film technology it mirrors.
Really? I just took a shot with 1977 to see if I remembered it correctly - never use it - and it made everything brown and yellow, as if it was a shot taken in 1977 that had faded over the years. The pictures we took in '77 were much more vivid.
Makes you wonder if people in the future will think we had a strange solar flare in the 2010s, when it's just the HDR filters.