Forget the Wizard of Oz and get familiar with the cheery red and blue Jayhawk mascot and the Rock Chalk chant when Mount Oread, the hilltop home of the University of Kansas, rises on the prairie.
The school of 28,000 renowned for its architecture and journalism schools rests on the leafy high point of Lawrence, Kan. Students here quickly adapt to the climbs to get to classes. The campus is the biggest star in the town, gloriously reflecting sunlight on the hilltop.
The campus forms the heart of a community that offers much more than college bars and cheap pizza. Artistic and writing communities thrive in Lawrence, where dining options lean toward fresh, delicious fare.
The town is a former hippie hangout; Beat writer William S. Burroughs lived there until his death in 1997. Acclaimed young poet Patricia Lockwood, whom the New York Times called "the smutty-metaphor queen of Lawrence," lives here with her husband.
With the possible exception of Kansas basketball, nothing is more revered in Lawrence than the Jayhawk, the mythical bird that seems to appear on everything here from car bumpers to T-shirts, key chains, cups and caps. The bird's ubiquity speaks to the level of KU pride here, stretching from the old commercial heart of town on Massachusetts Street (better known as Mass Street) to the McMansions out west.
Gear up
A walk up and down a few blocks of Mass Street is a must. In recent years, chains have pried their way in among the old reliables, but the locals still rule the road.
For the first-year student, nothing says, "study hard and good luck" like a new Jayhawk sweatshirt or a sassy T-shirt. The KU book store at 1301 Jayhawk Blvd. in the student union is the gold standard for Jayhawk items, but many shops along Mass Street sell such goodies, too, including the Jock's Nitch (jocksnitch.com).
Mass Street is also home to Footprints, the original Birkenstock bricks-and-mortar U.S. store. Regardless of how urbanites feel about the clunky comfort sandals, they're a beloved wardrobe staple here — embraced for any occasion (www.footprints.com).