Kirk Ferentz knew the Iowa Hawkeyes needed change. His 16th season as head coach had ended in a swirl of humiliation.
Iowa was 7-2 last November before getting pounded 51-14 by the Gophers. Then came a two-point loss to Wisconsin, and a 17-point blown lead against Nebraska, followed with a 45-28 pounding by Tennessee in the TaxSlayer Bowl.
Last winter Ferentz and his staff studied everything. They changed quarterbacks, from Jake Rudock to C.J. Beathard, which prompted Rudock to transfer to Michigan. The Hawkeyes moved their practices to mornings, instead of afternoons. During a game week, they take Thursdays off now, instead of Mondays.
Ferentz has changed some in-game strategies, too, becoming less conservative. He's going for it more on fourth down, taking more chances on the final drive before halftime, etc.
With road wins over then-ranked Wisconsin and Northwestern, Iowa has opened a commanding 3-0 lead in the Big Ten West. The Hawkeyes' final five opponents — Maryland, Indiana, Minnesota, Purdue and Nebraska — are a combined 2-12 in the Big Ten.
The Hawkeyes, 7-0 overall, hadn't been ranked since 2010, but now they are No. 12, with a legitimate chance to stay undefeated, at least until a potential Big Ten title game matchup with Ohio State or Michigan State.
Pundits are calling this "Kirk 3.0," referencing Iowa's third renaissance during Ferentz's tenure. After twice winning a share of the Big Ten title under Ferentz, the Hawkeyes dipped to 6-6 in 2007 before going 20-6 over the next two years. And after going 4-8 in 2012, Iowa bounced back to 8-5 the next season.
"This legend of 'The New Kirk' — I don't know if anybody's been watching closely, but some of those things we've been doing for a couple years," Ferentz said. "The bottom line is if you win a few more games, everything looks a little better."