STATE COLLEGE, Pa. – Every aspiring head coach in college football seemingly has a master plan, copious notes and ideas about how to run a program gathered over years as an assistant. Maybe it is written in a notebook or scratched out on legal pads. Could be printed out and stacked in a file folder or two.
James Franklin's master plan is in a three-ring binder, about 8 inches thick, and it sits on a book shelf in his office at Penn State.
"Training. Camps. Clinics. Fundraising. Spring. Fall. Potential staff members. Offensive staff. Defensive staff. Administrative staff. Strength staff. Special teams. Practice plans. Staff duties. Team prayer. Ticket policy," he rattles off the names of the sections and he is not even half done.
The 45-year-old Franklin has it all covered. He said he hardly ever opens the binder anymore, but the plan appears to be working to perfection.
In his fourth season as coach at Penn State (7-0), Franklin has the No. 2 team in the country and the Nittany Lions are playing as well as they did in Joe Paterno's prime. Coaching in a division that was supposed to be owned by Ohio State's Urban Meyer and Michigan's Jim Harbaugh, Franklin's team is the defending champion.
Franklin has also done something else: He has restored the pride in Penn State football to pre-Jerry Sandusky scandal levels, leading with a grand vision and big, bold personality. He is in many ways the epitome of the 21st century college football coach: An energetic CEO who has his hands in everything while giving his assistants room to work. Cool enough to relate to the players, but demanding enough to get them to embrace his process and give him their respect.
"Every game is like the Super Bowl for us," Heisman Trophy-contending running back Saquon Barkley said Wednesday, three days before Penn State visited No. 6 Ohio State for one of the biggest games of the season.
Coaching was not an early calling for Franklin. Excelling at the game when he was young helped him become the first member of his family to go to college.