Clear Channel Airports (CCA) has inked a 10-year deal to handle all advertising planning and buying for the Minneapolis-St. Paul International Airport.

CCA, which is a division of Clear Channel Outdoor Americas, announced this week that it signed an agreement with the Metropolitan Airports Commission to handle advertising that will run throughout the airport on double-sided LED video walls, flight information displays and other signage.

It becomes the first media company in more than 13 years to "offer a singular, comprehensive advertising platform enveloping the entirety of MSP’s Terminals 1 and 2, reaching all 36 million passengers who pass through the airport annually," according to a release.

“Airports like Minneapolis-St. Paul International represent a great opportunity for companies to present their brands to tens of millions of travelers each year," said Dennis Probst, Chief Operating Officer, Metropolitan Airports Commission, in a statement. "When done well, advertising can also enhance the ambiance of the facility, providing color and interests to people using the facility.”

The new contract begins Friday.

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