Trevor Noah, the new host of Comedy Central’s “The Daily Show,” said the program will step up efforts to reach viewers on Snapchat and other online platforms when he takes over next week.
“We’re trying to find a way to get into those spaces in an authentic way and not just trying to chop up the “Daily Show,” he said. “We acknowledge that Snapchat is a thing, and so we will treat it accordingly and we’ll do that for every source that we feel merits that.”
Jon Stewart hosted his final show in August, capping a 17-year run in which he became a go-to source for younger viewers for his sharp and humorous take on current events. Noah’s Monday debut will be simulcast on MTV, VH1 and Nickelodeon. The 31-year-old South African comedian will have a wide range of guests his first week, including musician Ryan Adams, comedian Kevin Hart, tech entrepreneur Whitney Wolfe, and Republican presidential candidate Gov. Chris Christie.
As part of its digital effort, the show recently hired writer-comedian Baratunde Thurston, the former digital director for the satirical website the Onion.
The show will feature more live music than it did under Stewart, though the format will be largely unchanged, Noah said.
“What you’re going to see is a big difference in the style,” Noah said. “I look at the ‘The Daily Show’ as a beautiful house that I’ve inherited. I’m not going to break the house down.”