Business: As a division of a division of ARAnet, Brandpoint specializes in content-based digital marketing for small and medium-sized businesses, PR agencies, search engine optimization firms and national brands. Services include content creation, public relations for print and online outlets and social media writing, integration, tracking and analysis. Also offers traditional brand storytelling services for PR agencies and print outlets.

Founded: 1996

Headquarters: Hopkins


Employees: 47 (parent company total)

Executives: Ted Yoch, chairman, CEO; Scott Severson, president, COO; David Olson, senior vice president of Brandpoint

Revenue: More than $15 million (parent company total)

Strategy: Pursue growth through new full-service content marketing package of services developed for small to medium-sized companies.