Move over, designers -- there's a new collaborator in the Target family: boutique owners.
Announced last week in New York, the Shops at Target will catapult small businesses into a national spotlight, starting May 6. The store-in-a-store concept will bring fresh ideas from boutiques across the country for six weeks, with products selling for $1 to $160.
Target says it's already looking at more boutiques for the Shops at Target in 2013. Just in case the Minneapolis-based corporation wants to do a talent search close to home, here's what some Twin Cities boutique owners say they could offer the retailer.
Moss Envy's Tina and Ryan North: "Moss Envy sells eco-items for your home and life with an approach that appeals to everyone. It would be incredible to create a line of jewelry that was [made of] material from Target's waste stream -- torn plastic bags, paper and old electronics."
Flutter's Michelle Hanson: "My Target collection would be cocktail-inspired: chic, fun with a little sass and absolutely unique. ... Unique style ideas would be something like one-shoulder with a fun ruffle detail in the back, a higher ruffle collar with a sleek skirt, tiered skirts with lighter organza fabrics -- all, of course, at a reasonable price point."
StyledLife's Kevin Quinn: "[I'd offer] a well-edited music and fashion accessories utopia that will channel style-points of '60s Raquel Welch, '70s David Bowie, '80s Rei Kawakubo, '90s Samuel Jackson and modern-day Chloe Sevigny."
n'etc's Nancy Heidman and Veronica Clark: "We would feature a specialty accessories boutique with a focus on scarves. ... Scarves are essential for all seasons, and are timeless."
Flirt Boutique's Jessica Gerard: "A glamorous lingerie line, reminiscent of the pinup girls of yore, marries both form and function. True-fitting bras, comfortable underwear and nightwear in our signature peach-pink satin with cream lace and black velvet accents."