Wisconsin coach Paul Chryst was only half-joking at Big Ten Media Days this summer, when he started bristling at all the questions about Nebraska coach Mike Riley.
"He gets more press than the Kardashians; what the heck is this?" Chryst finally said, hoping to steer the conversation back toward the Badgers.
Upon hearing this, Riley could only smile. Pop culture isn't his good friend's strong suit.
"Does he even know who the Kardashians are?" Riley said.
Chryst and Riley are football junkies, which is what first drew them together 24 years ago with the San Antonio Riders of the World League of American Football.
They've spent nine years coaching together at various stops, and now they've taken over the two most nationally prominent programs in the Big Ten West. The friendship could get tested immediately, with many analysts pegging the division as a three-team race among Wisconsin, Nebraska and Minnesota.
The Badgers are the defending West champions, with Joel Stave back at quarterback and standout Corey Clement ready to replace Melvin Gordon as the team's No. 1 tailback. Riley inherits more questions in Lincoln, as the Cornhuskers have no obvious replacement for running back Ameer Abdullah and will need better results from junior quarterback Tommy Armstrong Jr.
Wisconsin went 11-3 last year but suffered a 59-0 beatdown to Ohio State in the Big Ten Championship Game. When coach Gary Andersen abruptly left for Oregon State, Badgers fans rejoiced at the hiring of Chryst, who had been a successful offensive coordinator under Barry Alvarez and Bret Bielema before leaving to become the head coach at Pittsburgh.