Jim Bowers is playing with time during this year's sold-out Burning Man festival in the Nevada desert.
The ambitious artist is a 14-year veteran of the festival and is well known for unveiling awe-inspiring projects: His "Eyes of Gawd" in 2010 displayed a 40-foot carbon wire frame with giant animated eyes.
This year, he will thrill his fellow "Burners" with a hybrid creation combining art and technological know-how into what is planned as the world's largest working clock -- a mile-wide piece that will mark the time by emitting lasers across the Nevada desert.
"The 'Burning Time' project was an idea I had about three years ago but just didn't act on it," Bowers said. "At the time, I thought it wasn't art enough. It was too techie for me."
Bowers and his team of artists, scientists and craftsmen are putting the finishing touches on the clock. When finally constructed Aug. 29, it will be the world's largest functioning timepiece, according to categories within the Guinness World Records.
After learning of this year's Burning Man theme, "Rites of Passage," Bowers said the clock design began to come back together. He began brainstorming ideas of how to turn the festival into a giant clock and being "the first artist to do it."
The laser-driven clock will have a circumference of 3.25 miles, a diameter larger than 1 mile and be accurate up to 1/2,000th of a second. It will keep time throughout the eight-day event with a second, minute and hour hand. The clock's hands will extend 40 feet above the heads of festival participants from a tower located in the center of the festival.
The clock will fill the inner area of the festival grounds in Black Rock City, Nev. Twelve towers, each 22 feet tall, will mark the hours on the face of the clock.