The jerseys are new, there's a stage just off the penalty boxes and the walk to the ice is like the catwalk on a runway.
But burrowed alongside the pageantry that will be the Winter Classic on Saturday night at Target Field is still a game and not just any game.
This battle between the Wild and Blues has plenty at stake.
"We want to win," Wild winger Marcus Foligno said. "We understand it's going to be cold, and we understand it's going be crazy, the atmosphere, that sort of thing. But at the end of the day, the ice surface is the same dimensions. Things are the same out there.
"It's been a game on our schedule where we see this as a boost to our team, and we want to make it that way."
The Wild has played just twice in the past 19 days and not at all in the past 11, its schedule interrupted by four postponements and a longer holiday break due to COVID-19.
Rust, however, isn't the Wild's only challenge.
So are the habits that sank the team into a season-high four-game losing streak before this pause, a bizarre backtrack after the Wild won eight straight to climb into the No. 1 spot in the Western Conference and continue its reign atop the Central Division.