Thirty-two is the temperature at which water melts — or freezes, depending on your point of view. And it's the name of a new magazine so hip you can't read it online. Born about two years ago in Minneapolis, the magazine is notable for its intelligent, readable articles (no foolishness, just good writing) as well as its lovely, spare design and heavy creamy paper. It's a pleasure to touch. Would it look even better, backlit on an iPad? The editors don't think so, and neither do we. thirtytwomag.com