Working under the rubric “Thumbing Your Nose at Bottles Over $20,” for years, Shakopee’s Jon Thorsen has tirelessly touted inexpensive wines that provide good value, amassing more than 200,000 Twitter followers and 25,000 Facebook likes. And he’s the “Reverse Wine Snob” only in his “off” hours, when he’s not raising a family of three kids and working as senior director of Northern Tool & Equipment’s catalog and database marketing. His efforts have propelled Thorsen to No. 5 on VinePair Wine Web Power’s list of the industry’s top social media influencers. reversewinesnob.com