Best Buy found itself hustling Thursday afternoon to retract a tweet some found insensitive related to a closely-watched murder case.

So, first, let's back up. A Best Buy store in Maryland plays a somewhat prominent role in a murder case that is the subject of a hit podcast series called Serial. The podcast, which has aired 11 episodes thus far, delves into the ins and outs of the murder of Hae Min Lee in 1999 and raises questions about whether the state convicted the right person.

The murder allegedly took place in a Best Buy parking lot. And the accused, Adnan Syed, who insists he is innocent, supposedly called his friend after the murder from a pay phone at the store. One possible hole in the case revolves around this pay phone and whether it ever existed. The intrigue around this question and the case in general has led some avid listeners of the podcast to visit this Best Buy store to look for clues as to whether there may have been a pay phone at that location.

So then came the controversial tweet from Best Buy this afternoon.

The reaction on Twitter was swift, but mixed.

Best Buy deleted the tweet and put out a statement saying that it was "clearly in poor taste."

But some thought the tweet was kind of funny and the response too harsh.