Craft beer fandom can be a serious commitment. Never mind the hours spent surfing Beer Advocate's message board or boning up on hop varieties. Being a diligent beer junkie ain't cheap.
"It's the season of expensive beers right now," said beer lover Tab Averbeck last Saturday at a release party for Lift Bridge's Silhouette. "So, everything out there is $17, $18, whether it be a four-pack, six-pack or a bomber right now — barleywines and stouts. You have to pick your poison."
In addition to the barrel-aged Silhouette, this week saw specialty releases from Steel Toe, a second limited run of the pandemonium-causing Surly Darkness and the almost as fervor-stoking Bell's Hopslam. Any gold-star beer geeks who went for the sweep likely would have spent nearly $70.
"It can definitely add up when you're getting one bottle for $17," said Averbeck, 29. "It's sometimes hard to swallow. You're paying for the quality, and I understand and respect that, but absolutely it's a burden on the wallet."
For New Brighton's Lance Richards, who stopped by the Lift Bridge brewery to grab a bottle of the whiskey-kissed Russian imperial stout, it was largely the cost of craft beer that drove him into home-brewing. "It's hard being a younger guy like me," said the 28-year-old father of two. "I've got a young family. I love drinking great beer, but I can't afford to spend $20 on a beer every time I want to go out and try something."
These days it's not uncommon for 750-ml bombers to command $10-$20 (though Sam Adams' curve-throwing Utopias retails for a whopping $200). As Lift Bridge co-founder Dan Schwarz notes, beers with higher alcohol content require more raw ingredients, which factors into their cost. Silhouette, which fetched nearly $18 after taxes and fees for advance tickets guaranteeing a bottle, is particularly pricey to make. The Heaven Hill bourbon barrels it's aged in run $110 to $125 a pop and can be used just once.
"Even if you pay $18 for a world-class beer, a world-class wine would cost you hundreds of dollars, if not $1,000-plus," Schwarz said. "So, when you compare it to other spirits or wine, or other categories, really, barrel-aged beer is a great value."
Relative bargain or no, the price tags on boutique beers affect the way some drinkers shop. Waconia's Jason Gustafson did his homework on Hopslam before trekking to the Four Firkins on Monday to snag a pair of sixers at $17 each. "Just like buying electronics or anything, you've got to put the research in to make sure you're going to like what you're going to buy because you're going to sink some money into it," he said, clutching his stash.