Somehow — perhaps with precise recruiting that locates great shooters and talent-neutralizing defenders — Wisconsin basketball has worked its way into jokes involving death and taxes and life's other inevitables.
Since coach Bo Ryan took over before the 2001-02 season, Wisconsin has never finished lower than fourth in the Big Ten, making the NCAA tournament all 12 years.
Maybe that's why the idea of simply competing in the perennially tough conference sounds a little old hat to the current Badgers, and why the public conversation has shifted from jabber about how Wisconsin will manage to be good, again, to talk about how they so quickly have become great in 2013-14.
"We figured why not?" sophomore forward Sam Dekker said. "Why can't it be us? We usually go towards the top 15, 20 every year, but why not push ourselves to a top five? We feel like we have the group to do it."
The Big Ten basketball season opens Tuesday, and unbeaten Wisconsin certainly looks like a serious contender for the conference title, which the Badgers actually haven't won since 2008 and have done only three times in Ryan's tenure.
But after Indiana finished as the top team a season ago, and Michigan tied with Wisconsin for fourth place (behind Ohio State and Michigan State, which tied for second), there's been a bit of a flip heading into January.
There are plenty of familiar faces (Hello, No. 5 Michigan State and No. 3 Ohio State, fancy seeing you again), but there has been some early shake-up as well. Indiana and Michigan — extremely young squads touted as top-25 teams early on — have struggled through their nonconference schedules, with the Wolverines playing inconsistently (staying toe-to-toe with No. 1 Arizona at home, but losing to Charlotte on a neutral court) and the Hoosiers falling short against some talented foes (No. 10 Connecticut, No. 2 Syracuse and Notre Dame). Iowa has been an early feel-good story, with the Hawkeyes defeating Notre Dame and Xavier while playing Villanova and Iowa State close before losing.
Meanwhile, Wisconsin, which is No. 3 in the RPI rankings according to ESPN.com, has plowed through every challenge, including now No. 12 Florida, on the way to its best start in the modern era. At 13-0, with seven victories over top-100 teams according to Kenpom.com, Wisconsin has catapulted from No. 20 in the preseason Associated Press rankings to No. 4, and sits on top of this year's Big Ten. The players have started to talk about claiming not only the Big Ten title, but perhaps one of the NCAA tournament variety as well — something the school hasn't done since 1941.