Dirty diapers and all, new babies smell like heaven.
So do they really need their own perfume? Dolce & Gabbana thinks so.
The high-end design company has launched a new perfume for the preschool market and younger. For the price of a box of Huggies, your littlest can wear an alcohol-free fragrance that's inspired by a baby's skin, breath and "first smile."
D&G's luxury online magazine, Swide, announced the perfume with an Instagram photo of the product's box. Designer Stefano Gabbana posted the image with a caption that said "per I bambini," which translates to "for children."
In case you're wondering why anyone would want to mess with the smell of perfection, D&G says that's not the intent. Instead, the company said, notes of citrus, honey and melon are meant to enhance that well-baby smell.
Not all parents are goo-goo ga-ga over the scent. Alcohol-free or not, Minneapolis resident Laura Landa said the idea stinks.
"Who would buy this?" said Landa, who has a 4-month-old. "Most parents I know intentionally avoid fragrance, often paying more for products without it."
D&G isn't the first brand to launch a fragrance for children. Johnson's, Bulgari and Burberry have lines of specially formulated baby fragrances.
