MEET PAULA BEGOUN
Home: Seattle, grew up in Skokie, Ill.
Current book: The seventh edition of "Don't Go to the Cosmetics Counter Without Me" ($29.95, Beginning Press).
Rating system: Happy, sad or neutral faces, a check mark to indicate a "Paula's pick" and $$$ signs to show when something is overpriced. Plus short product reviews.
Websites: www.cosmeticscop.com and www.beautypedia.com (a subscription service with updated listings like in her book).