The most important thing to Alan Horton is telling a story.
Horton is finishing up his fourth season as play-by-play announcer for the Timberwolves and Lynx, his second doing it alone. Every night, win or lose -- and there's been a lot more losing than winning lately -- Horton goes it alone.
Oh, there is an engineer, and a stats man. But on air? Just him and his story.
During Horton's 10 years in San Diego, during which he learned every aspect of the business, where he called everything from high school water polo to an occasional San Diego Padres game, he became one of many fans of Los Angeles Dodgers announcer Vin Scully.
"I loved the way he talked," Horton said. "He has that flowing style. Now, I don't think a basketball broadcast can be just like that. But I think you can get that smoothness, make it easy to listen to. I love to have a flow to the broadcasts."
During the Wolves' recent game with Boston at Target Center, in four quarters of action, Horton didn't make a mistake. He didn't miss a name, didn't miss a play. The basics? Yes. But there is a story. He will describe the importance of early fouls. With the Wolves down big, he tells you how many times this season they've trailed by 20. Emphasizing the need for Wes Johnson's game to grow, he notes how many times the rookie has failed to reach the free-throw line.
More information, less yelling. Horton doesn't have a catch phrase and doesn't want one. He believes in contrast and the creative use of silence. His volume knob does not go to 11.
"It's like John Sterling with the Yankees, and his famous home run call," Horton said. "But what you don't hear are all those times it's not a home run. ... If it comes naturally, as a trademark call, that's fine. ... Maybe it's because we haven't had a lot of trademarkable moments, I guess."