Some positive news in Evine's stumble
Multichannel retailer Evine Live reported lackluster third-quarter earnings on Wednesday but also said it has started to dial in a more profitable mix of products to showcase on its home shopping and online channels.
The Eden Prairie-based company reported a third-quarter net loss of $5.2 million, or 9 cents per share, compared to analysts' expectations of a 4-cent loss per share. Investors weren't happy, dropping the stock 18 percent on Wednesday.
But Mark Argento, an analyst for Minneapolis-based Lake Street Capital Markets, is optimistic that Evine is closing in on the optimal mix of products heading into the holiday season and beyond.
Indeed, the company did deliver stronger revenue.
Analysts were expecting third-quarter revenue to be $157.5 million; the company reported $162.3 million.
"We continue to believe Evine's re-branding and merchandising strategy is starting to bear fruit this holiday [Q4] and is the right one for long-term value creation," Argento wrote.
Argento is maintaining his "buy" rating on Evine and projects a 12-month price target of $4 per share.