SAINT-DENIS, France — After making it to the Paris Olympics, 100-meter hurdler Masai Russell treated herself to a new black Mercedes.
Imagine the reward should the American star bring home gold. Imagine the social media content, too.
When she's not leaping over hurdles, Russell is a world-class social influencer with around a million followers throughout her platforms. She posts videos about hurdles, hair, health, training and dance moves. Some of her posts can get up to 60,000 ''likes'' from fans.
''My boyfriend is like, ‘That could fill up a whole stadium,''' said Russell, who begins the first round on Wednesday with the final on Saturday. ''When you put it that way, it's kind of scary.''
The 24-year-old from Maryland was all set to go to Tennessee before following a coach to the University of Kentucky. The Wildcats are almost synonymous with hurdles, given Kentucky has produced the likes of Sydney McLaughlin-Levrone, reigning Olympic champion Jasmine Camacho-Quinn of Puerto Rico and silver medalist Kendra Harrison.
Russell has the top time (12.25 seconds) in the world this season in a crowded Olympic field that includes Camacho-Quinn and Jamaica's Danielle Williams, who won at world championships last summer in Budapest.
''I guess I don't really think about (having the top time) because I know there's still more in the tank,'' Russell said. ''I feel like once you start thinking that you have to do something more than what you've already done, that's when bad things can (happen). ... If it's meant for me to win the gold, it's going to happen.''
Russell used to be a 400 hurdler, like McLaughlin-Levrone, before switching over for good in college.