Event trade
Volleyball said to pack $50 million impact
It doesn't take a Super Bowl to ring downtown cash registers.
The normally fallow Fourth of July weekend proved a boom for downtown restaurateurs and hoteliers thanks to a bunch of amateur volleyball players. In fact, more than 40,000 players, coaches and related visitors participated in the USA Volleyball Girls Junior National Championships at the Minneapolis Convention Center that concluded its 10-day run Tuesday, making it the single biggest visitor event of the year.
Meet Minneapolis, the visitors bureau, estimated USA Volleyball would have a $50 million local economic impact. Meet Minneapolis estimates that visitors spend $300-plus a day, including food and lodging. Assuming a four-day stay per attendee, that gets you to $50 million.
At Hell's Kitchen, the popular downtown restaurant, Pat Forciea, president and minority owner, said they averaged nearly $240,000 per week during the 10-day tournament, compared with the normal weekly average of about $170,000.
Forciea said the restaurant, which employs 180 people, last set a weekly revenue record two years ago for the same USA Volleyball tournament. This proves, if nothing else, that amateur girls volleyball is as powerful as the National Football League, at least for a couple weeks, when it comes to grass-roots spending.
It doesn't hurt Loop business that the eye-catching Minnesota Twins started an important homestand last Monday. That trade, however, is mostly local fans who may run the downtown bar-and-food tab but generally aren't renting many hotel rooms.
Kristen Montag, a marketer with Meet Minneapolis, said the next largest event this year after USA Volleyball will be this week's "X Games."
Last year, the Minnesota Super Bowl Host Committee estimated that the Twin Cities area could reap $338 million in economic activity from the February 2018 game. However, economists often question the financial projections behind big-bang professional sports events.