Eugene M. Lang, 98, an investor whose spur-of-the-moment promise to an East Harlem sixth-grade graduating class that he would pay for their college education, inspired a foundation, led to the support of more than 16,000 children nationwide and made him something of an American folk hero, died April 8 at his home in Manhattan.
Lang, a self-made businessman who flew coach class and traveled on subways and buses, contributed more than $150 million to charities and institutions during his lifetime, including a single $50 million gift in 2012 to Swarthmore College in Pennsylvania, his alma mater, and $20 million to Eugene Lang College, part of the New School in Manhattan.
But he will be best remembered for his impulsive gesture in June 1981, when he was invited to deliver the commencement address to 61 sixth-graders at Public School 121.
"I looked out at that audience of almost entirely black and Hispanic students, wondering what to say to them," he recalled. He had intended to tell them, their families and their teachers that he had attended PS 121 more than a half-century earlier, that he had worked hard and made a lot of money and that if they worked hard, maybe they could be successful, too.
But, he said, "It dawned on me that the commencement banalities I planned were completely irrelevant."
"So I began by telling them that one of my most memorable experiences was Martin Luther King's 'I Have a Dream' speech, and that everyone should have a dream," he said. "Then I decided to tell them I'd give a scholarship to every member of the class admitted to a four-year college."
There was stunned silence, peppered with a few audible gasps. Then students, parents and teachers cheered and mobbed him. He told them that he would earmark $2,000 for each of them toward college tuition and that he would add more money each year that they stayed in school.
The gesture received national publicity, and he was invited to the White House by President Ronald Reagan. But he was aware, he said, that simply providing students from poor or troubled homes with a scholarship would not ensure success; many would drop out along the way.