LOS ANGELES — Davante Adams reached the NFC championship game four times during his eight seasons with Aaron Rodgers and the Packers.
Every time, Green Bay came up just short of the Super Bowl — and Adams still feels the pain.
''It just feels almost like a mythical thing to me at this point,'' Adams said Wednesday. ''You do everything you can to get there, and it's been so hard. Been working so hard at it.''
After an ensuing three years spent nowhere near a Super Bowl, Adams is back for his fifth shot when his Los Angeles Rams (14-5) visit the Seattle Seahawks (16-3) on Sunday for another NFC title game.
The 33-year-old Adams is still going strong as the league leader in touchdown receptions and a key component of the NFL's top offense. But when the decorated receiver says he craves that final, ultimate team success far more than individual accolades, it's clear he's among the rare athletes who absolutely mean it.
''Forgive me if I'm not smiling ear-to-ear after the first win or the second (playoff) win, having been here so many times and understanding what it takes to get where we're ultimately trying to go,'' Adams said. ''We're close, and we've just got to finish it off.''
Although Adams has been waiting the longest, he's far from the only Rams player who will be playing for a chance at a Super Bowl debut when they face the top-seeded Seahawks for the third time this season.
Sean McVay led the Rams to a championship four seasons ago, but only a handful of players are left from that team — just two on defense.