Move 'em out and move 'em in.
Retail churn is accelerating at malls across the country, forcing leasing agents to become more creative to fill spaces. At the Mall of America, they are turning to actress and fashion icon Sarah Jessica Parker.
She is partnering with the mall's owner, Triple Five, to open the next SJP by Sarah Jessica Parker at the mall this summer. Known for many roles but most enduringly as Carrie Bradshaw on "Sex and the City," Parker's fashion business features footwear and accessories. The Mall of America store will be its sixth and first in the Midwest.
"This is an exciting time for us as our company continues to grow. We're thrilled that part of this growth includes a new partnership with Triple 5. Their enthusiasm and support has been so exciting," Parker said in a statement.
For years a model at brands such as Gap and Garnier, Parker ventured into the fashion business herself in 2014 with a collection of footwear that sold in department stores such as Nordstrom.
The business expanded into other apparel, and Parker opened boutiques in New York, Las Vegas, Oxon Hill, Md., and Abu Dhabi and Dubai in the United Arab Emirates.
At the Mall of America, her store will occupy 1,300 square feet located on the west side of the mall's first level in the space that formerly housed Solstice.
All the SJP footwear is made in Italy, and the apparel and accessories are made in the U.S. Shoes, with prices ranging from $300 to $700, are also sold at Bloomingdale's, Neiman Marcus and Saks Fifth Avenue.
Parker typically makes a personal appearance at her store openings, but mall officials have not yet confirmed the opening date or a meet-and-greet.
Stores at Mall of America that have opened since the beginning of the year include a larger Peloton space, Good American women's fashions from co-founder Khloe Kardashian, Baking Betty's Gourmet Cookies, a second location of Cold Stone Creamery, and a Mercedes-Benz pop-up in the north atrium.
In other malls around the Twin Cities, Rosedale is adding an H&M this summer and Urban Outfitters and Aveda in the fall. Openings earlier this year included SeaQuest interactive aquarium and Six for Good, a local makers collaboration under the direction of Lauren VanScoy of Essence One natural beauty products.
Debuting at Ridgedale in Minnetonka are iFly indoor sky diving tunnel, Eyebobs designer eyeglasses, and 1 Life Products CBD store for cannabis and hemp products.
Southdale has several tenants opening later this year, including the indoor play center Bounce Town, Restoration Hardware's gallery store and a Life Time Athletic workout facility. Huxley Optical opened at Southdale recently.
Greek Grill & Fry Co., ET-Star Virtual Reality Experience and Untiedt's Garden Market pop-up have opened in Eden Prairie Center. A new Scheels store with a Ferris wheel is under construction and will open in summer 2020.
Northtown Mall in Blaine added a CBD store called House of Oilworx. Mattress & Bedding and Mad Beauty open in June.
Maleny Gifts women's boutique opened recently in Burnsville Center. A refurbished electronics store called Tech for Less opens in June. Tony's Place, a gym for children with autism and special needs, will debut in August, and Odyssey Martial Arts opens in September.