All wine enthusiasts have their favorite retail outlets, along with their own reasons for favoring them. Their views generally extend to the stores whose doors they never would darken, along with their reasons for avoiding them.
"That place [or neighborhood] doesn't have anything for me" would be a typical assessment.
Well, these folks are missing out. Quite a few unassuming-on-the-outside spots actually have vinous offerings worth checking out. Turns out you can't judge a store by its facade.
I recently checked out a bunch of locales that were modest in appearance and/or in off-the-beaten-track neighborhoods, but had plenty of offer even the dorkiest of cork dorks. I eliminated strong contenders that had "Wine" in the store name (sorry, BrightWines!).
The surprises were not only on the inside. Two such stores now boast spiffy, snazzy new exteriors, one in a semi-new locale.
Broadway Liquor Outlet (2220 W. Broadway, Mpls.) is across the street from the site where the May 2011 north Minneapolis tornado landed, leaving little but rubble in its wake. Owner Dean Rose decided to build a multipurpose facility across the street, which has the advantage of being on the right side of the street for afternoon commuters headed to Robbinsdale and Plymouth.
Dean not only designed the striking interior, with a Monte Carlo-like tower of liquor behind the counter; he also hand-picked every bottle in the ample fine-wine section. The offerings include not only a "5 for $35" section but terrific selected wines at higher price points.
Hum's (2126 Lyndale Av. S., Mpls.) also got a recent makeover in its Wedge location, now sporting a sleek, 21st-century look inside and out. That's in stark contrast to the nearby Franklin Nicollet (2012 Nicollet Av. S., Mpls.), which proudly wears its midcentury sign and structure. Both outlets are taking advantage of the broad spectrum of local importers/wholesalers, and both have handwritten "shelf talkers."