Along with gingerbread, Peeps have achieved a legendary status: More craft supply than food product, eating them is pretty low on the list of things people do with Peeps.
So when Peeps announced that it had introduced several new flavors, it was more akin to Crayola releasing a limited-edition set of crayons. But Peeps are (surprise!) an actual food, and the influx of new flavors is a sign that the brand has adopted the Oreo method of sales generation: Take a classic brand and turn it into dozens of novelty flavors to hold customers' interest, even if some of those flavors are kind of gross. Here are this year's offerings:
Peeps Cotton Candy: The prettiest Peeps! They're light pink with blue flecks, like an eye-roll gender-reveal cake. Cotton candy is an appropriate flavor for Peeps, because cotton candy is basically just the flavor of caramelized sugar. So, here we have sugar-flavored sugar flavored like sugar. Cool.
Peeps Pancakes & Syrup: They taste like maple syrup, which is good. But how depressing is it to eat a taupe-colored Peep?
Peeps Delights Vanilla Crème Flavored Marshmallow Chicks (only at Target): Ooh, look at you, with your fancy fudge-dipped marshmallow chickens. This "Delights" line of Peeps is definitely for eating, not crafting, even though they are so premium that they are perfectly molded, unlike their less-fancy brethren that sometimes come out of the machine as monsters with three eyes. This flavor has a white chocolate base that adds texture, but not much flavor.
Peeps Delights Orange Sherbet Flavored Marshmallow Chicks Dipped in Crème-Flavored Fudge: This is an attempt at a Creamsicle flavor. Do you like artificial orange flavor? No? Pass.
Peeps Filled Delights Chocolate Caramel Swirl Flavored Marshmallow Chicks (only at Target): I take it all back, Peeps are for eating — specifically, these. They have a chocolate base and gooey caramel center. They're basically rocky road ice cream in Peep form, without the nuts. These are Peeps for grown-ups! They are too dignified for your Peep diorama.