Minneapolis' Downtown West neighborhood is getting a new designation meant to recognize the music, art and entertainment venues that dot its streets.

A group with representatives from the city, the Hennepin Theater Trust, the Walker Art Center and Artspace have launched a campaign to re-brand the area as "WeDo" -- pronounced "we-doo." There's now a website, and organizers have planned a day of activities on Wednesday. They'll hand out WeDo merchandise, gift certificates, run free "MovementWise" classes at the Cowles Center for Dance and the Performing Arts, improv games and free historic theater tours.

The WeDo campaign grew out of four years of work and was sparked by a National Endowment for the Arts grant meant to help turn Hennepin Avenue into an arts and cultural district. The district covers nearly two miles from the Walker Art Center to the Mississippi River, between First Avenue and Nicollet Mall. 

Above: A mural of Bob Dylan completed this year along Hennepin Avenue. Tom Sweeney/ Star Tribune