Pronunciation: tar-zhah voo

Definition: When you run into a friend at Target, chat, say goodbye and then encounter them again in the next aisle. (Submitted by Bob Anderson)

Sample usage: "If I don't want that strained feeing of Targetvu, I'd better power through the meat aisle and head to self-checkout now, because she's heading for produce."

Quality: This is an excellent word. It's something we experience far more than déjà vu. Now we need a word for the way you pretend not to see the other person after the third time you cross paths.

JAMES LILEKS