Is it Greek to you?

It took a while, but Kemps has jumped onto the Greek yogurt bandwagon with both feet. Make that three feet, including two Greek products Mr. Tidbit hasn't noticed elsewhere.

First, like everyone else, Kemps has added a Greek line — Kemps Greek Style Nonfat Yogurt — to its yogurt offerings. Well, not exactly like everyone else. The Greek yogurt that is all the rage is what Old Ones used to call "yogurt cheese": yogurt thickened by straining out the whey. The resulting product has lots more protein per ounce than regular yogurt.

Another way to make yogurt higher in protein is by adding protein. These days that's called Greek-style yogurt. That's the route Kemps has taken to "Greeken" its new yogurt. That might not win over tons of Greek-yogurt fans to Kemps. But the other two Greek-style Kemps products could well do that.

One is Kemps Greek Style Snack Mousse. ("Snack" must mean "dessert": The flavors are Raspberries & Cream, Strawberries & Cream, Key Lime Pie and French Silk Chocolate; each is a two-layer parfait, and the tubs are shelved with the puddings.) It contains yogurt, but its first ingredient is reduced-fat milk. And it has that good old Greek-style added protein. Beyond that, Mr. Tidbit is hard-pressed to describe Greek Style Snack Mousse, but he'll give it a shot: It's like Yoplait Whips (an aerated light, fluffy yogurt), but it doesn't feel as light or aerated. It feels fluffy but creamy, and somehow more indulgent. At least to Mr. Tidbit it feels more like light cheesecake. Feel free to disagree.

The third new offering is Kemps Greek Style Low Fat Cottage Cheese (only in 5.7-ounce single-serve cups: plain, peach, pineapple and cucumber dill). Mr. Tidbit can describe this product easily: It's like Greek Style Snack Mousse — a creamy and fluffy blend instead of the separate curds of regular cottage cheese. Would you like it more than regular cottage cheese? Maybe, maybe not. But you certainly would have no trouble telling them apart. (It's not yogurt at all, but it, too, contains Greek-style added protein. But so does some regular cottage cheese.)

Al Sicherman