The mad scramble for news, or things that resemble news, or even plausible instincts, is overtaking NBA free agency. This is worse than NFL draft talk. This is worse than MLB trade deadline stuff. This is the complete blurring of lines, without the sexy Robin Thicke beats.

Will Leitch writes about it, and does it well, for Sports on Earth. His conclusion goes like this, but you should read the whole thing:

What is happening with NBA free agency and LeBron is that people are making the same predictions they do at the beginning of the year … but in retrospect, they’re calling it news. If back in September, had I picked the Seahawks to win the Super Bowl, I would be happy I got it right in February. But I wouldn’t be able to claim that I reported the Seahawks won the Super Bowl five months early. I was just guessing.

That’s what’s happening here. We are so desperate for even the slightest sliver of information that the difference between news, rumor and good-old-fashioned-pulled-it-out-of-your-arse-ism has become impossible to detect.

If you don’t believe us or Leitch, check out this frightening screen grab of all the different fake Adrian Wojnarowski’s out there.

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