General Mills' best-known cereal brands have been around for decades.
• Launched in early 1960s with cartoon leprechaun urging moms, "laddies," and "lassies" to try it.
$150 million in annual sales; 8th-best selling U.S. cereal
Sugar: 10 grams per serving
Calories (without milk): 110
• Cartoon Trix rabbit heard "Silly Rabbit, Trix are for Kids" for the first time in 1957.
$59 million in annual sales
Sugar: 10 grams
HONEY NUT CHEERIOS
• Launched in 1979, one of the earliest variants of Cheerios
$342 million in annual sales; top-selling U.S. cereal
Sugar: 9 grams
• Launched in 1941 as Cheerioats
$290 million in annual sales; 3rd-best selling U.S. cereal
Sugar: 1 gram
Note: Sales data is for conventional supermarkets and drug stores, excluding Wal-Mart and club stores. Data is for the year ending Oct. 2, 2011. Sources: SymphonyIRI, General Mills