THE FOUR FIRKINS
Business: Specialty store sells only domestic and imported craft beer. Also sells Four Firkins apparel and hosts samplings and classes.
Headquarters: St. Louis Park
Employees: Five full time, four part time.
Executives: Jason Alvey, founder and owner
2011 revenue: More than $1 million
Strategy: Build brand awareness and customer loyalty through maintaining a broad product selection, communicating through social media, hosting tastings and classes and selling Four Firkins-branded apparel.