The supply will grow, so the lines should shrink at the State Fair this summer for Sweet Martha’s chocolate chip cookies as it expands to a third location. Sweet Martha’s Cookie Jar is already the fair’s highest-grossing food vendor with two locations.
The new outlet will be near the John Deere tractors just north of Randall Avenue on Underwood Street, near the Little Farm Hands.
State Fair food vendor manager Dennis Larson said Sweet Martha’s has sought a third location for several years, wanting to reduce wait times for the overflowing buckets of little cookies. “We hate to see people waiting in line,” Larson said.
Sweet Martha’s main location is just north of the Grandstand. The second spot is near the WCCO Radio booth on Carnes Avenue. Those outlets are permanent and will remain.
The new location will be in a temporary structure on a 50-by-100-foot plot. That spot or one nearby may become a permanent third location. Playing into the fair’s decision on the permanent home is an expected overhaul of the north end area of the fairgrounds in the next couple years.
Gross sales of the cookies hit $3.3 million in 2015, up from $2.9 million in 2014. The second most popular fair food, grossing $2.3 million last year, is all manner of dog: corn dogs, Pronto Pups, foot longs. All things ice cream and milk brought in $2.3 million as well.