PLYMOUTH TOWNSHIP, Mich. — In a renovated old cash register factory in suburban Detroit, 300 engineers are toiling away on an all-electric pickup truck and an SUV that they hope can take on Tesla.
All of them work for Rivian, which on Monday will unveil the two vehicles ahead of the Los Angeles Auto Show. It is among a growing line of startups and established automakers looking to enter the fully electric vehicle market.
The influx of vehicles that run solely on batteries almost certainly will pull buyers from the current leader, Tesla, which likely will deliver over 300,000 vehicles worldwide this year.
Established automakers such as Audi, BMW, Mercedes, Porsche, Jaguar-Land Rover, Volkswagen, Hyundai, General Motors, Ford and even vacuum cleaner maker Dyson have promised to roll out new electrics in the next few years.