Signings deliver immediate business impact

  • Article by: KENT YOUNGBLOOD , Star Tribune
  • Updated: July 5, 2012 - 12:38 AM

The Wild's phones were busy from fans purchasing season tickets.

hide

New Suter and Parise jerseys

The phones were ringing off the hook at Wild headquarters by Wednesday afternoon. Meanwhile, at the Hockey Lodge team store, workers were busy pressing fresh No. 11 and No. 20 jerseys, which will be ready for sale Thursday morning.

Matt Majka loves it when a plan comes together.

Majka is the Wild's chief operating officer. He is in charge of marketing, ticket and merchandise sales. And Wednesday, he was busy.

Majka wasn't involved in the negotiations with Zach Parise and Ryan Suter. But he was knee-deep in preparations for how the team's marketing would kick off -- if and when it happened. Indeed, Majka said, his department was preparing for any eventuality.

"We had to plan for a number of scenarios," he said. "From not signing any substantial free agents to getting both Ryan and Zach to maybe getting one of them. We're glad we hit our best possible scenario."

Tuesday night, employees were told to be ready, to keep the phones on. When news came through Wednesday morning, 15 sales reps were called in. By noon the phones were up. In two hours 500 season tickets were sold. "With the exception of the day the franchise was granted -- and I've been here since then -- no day matches up to this," Majka said. "We're enjoying every minute of this."

Everything was ready to go. Moments after the team made the announcement, the team's Twitter feed put out the phone number to call for tickets. Meanwhile, production started on new Parise (No. 11) and Suter (No. 20) jerseys. They will go on sale at the team store at Xcel Energy Center at 10 a.m. Thursday.

"We had a number of things ready to go once we got the word from [General Manager] Chuck [Fletcher],'' Majka said. "We got going with social media."

By 5 p.m. Wednesday, Majka said upward of 700 season tickets had been sold. "And counting," he said. "I think the phones will ring [Thursday] morning, too."

  • get related content delivered to your inbox

  • manage my email subscriptions

ADVERTISEMENT

Los Angeles - J. Beckett 6:05 PM
Pittsburgh - V. Worley
San Francisco - Y. Petit 6:05 PM
Philadelphia - R. Hernandez
Texas - N. Martinez 6:05 PM
NY Yankees - C. Whitley
Boston - J. Peavy 6:07 PM
Toronto - J. Happ
Miami - J. Turner 6:10 PM
Atlanta - M. Minor
San Diego - E. Stults 7:05 PM
Chicago Cubs - K. Hendricks
Cincinnati - H. Bailey 7:10 PM
Milwaukee - J. Nelson
Cleveland - D. Salazar 7:10 PM
Minnesota - Y. Pino
Kansas City - B. Chen 7:10 PM
Chicago WSox - S. Carroll
Tampa Bay - J. Odorizzi 7:15 PM
St. Louis - A. Wainwright
Washington - J. Zimmermann 7:40 PM
Colorado - Y. Flande
Detroit - R. Porcello 8:40 PM
Arizona - C. Anderson
Houston - B. Oberholtzer 9:05 PM
Oakland - S. Kazmir
Baltimore - M. Gonzalez 9:05 PM
LA Angels - H. Santiago
NY Mets - J. deGrom 9:10 PM
Seattle - E. Ramirez
Calgary 7/24/14 8:00 PM
Edmonton
Winnipeg 7/25/14 9:00 PM
Brt Columbia
Ottawa 7/26/14 6:00 PM
Hamilton
Toronto 7/26/14 9:00 PM
Saskatchewan
Tulsa 7:00 PM
San Antonio
Atlanta 7:00 PM
Minnesota
Indiana 7:00 PM
Chicago
Phoenix 9:00 PM
Seattle
Connect with twitterConnect with facebookConnect with Google+Connect with PinterestConnect with PinterestConnect with RssfeedConnect with email newsletters

ADVERTISEMENT

ADVERTISEMENT

ADVERTISEMENT

ADVERTISEMENT

question of the day

Poll: Which local pro team are you most excited about?

Weekly Question

ADVERTISEMENT

ADVERTISEMENT

 
Close