In his new celebrity life, Richard Sherman finds the water choppy at times, tricky to navigate

  • Article by: TIM BOOTH , Associated Press
  • Updated: September 2, 2014 - 9:20 AM

RENTON, Wash. — The places and ways to escape were simpler not that long ago.

When Richard Sherman could go unrecognized in public. When his dreadlocks might bring a curious glance and be forgotten just as quickly. When he was still mostly overlooked, the same way he ended up being bypassed in the NFL draft until the fifth round.

"It's difficult at times. It's more frustrating at times," the star cornerback says about that anonymity being gone. "When you're at dinner with your family or you're just trying to be out hanging out on vacation and you can't just sit there and sit on the boat without people driving up to the boat, constantly trying to take pictures and then them calling you rude because you say you just want to relax and be on vacation for a second.

"It gets to be a bit much when you lose your personal time."

This is the world that Sherman has chosen. Where he's gone from being largely overlooked coming out of Stanford, to being one of the most polarizing figures in the NFL. There isn't much of a middle ground with Sherman. He is either loved for a style that borders on cockiness, or he is despised for the same reason.

It's a difficult space to navigate for someone 26 and suddenly flush with money after signing a $56 million contract extension.

So there are times when Sherman must escape what he's created. Often it's as simple as locking himself in a room and playing video games for a few hours, or hanging out with his girlfriend and watching a movie.

The games are an escape from The Game. A way for Sherman to get lost in something, anything other than the hoopla that surrounds him.

"I really put time in it, I focus on it. I cut my phone off. Nobody comes and bothers me when I play my games," Sherman said. "It allows you to clear your head for a while, and when it's time to get back to work it's time to get back to work."

___

Football fans were already well-aware of Sherman before Jan. 19. With one loud, passionate, emotion-filled postgame interview with Erin Andrews, Sherman became must-see TV beyond the sports channels. CNN, MSNBC and Fox News all cut into live programing to show his next news conference. It was the biggest play of his career and sent Seattle to the Super Bowl, but people wanted to talk more about the interview.

Sherman was buzzy. Advertisers were drawn to his colorful personality and name recognition equal to any professional athlete. He landed on the cover of the biggest sports video game on the market.

Distraction is easy. Keeping on course is now Sherman's biggest challenge.

"For him, football is the root of everything. So you have to always stay focused on that — first and foremost — and surround yourself with people in other areas that can support that vision," said Kobe Bryant, who participated in Sherman's charity softball event. "But you can't get distracted from that. You have to stay focused on what got you there because that is the root of everything.

"As long as you stay centered on that and hire very talented people around you to manage areas that are important to you then you'll be absolutely fine."

This is what Sherman is learning: balance. His on-field persona bubbles with bravado. Away from the field, friends describe Sherman as the opposite. The conflict comes when the worlds collide and when people assume Sherman's personality is what they see on the field.

"You've got this person who is so passionate for the game of football and he displays that every time he steps out on the football field, but when he's off the field he's this (big) Teddy bear," teammate Doug Baldwin said.

"But the persona that obviously the fans that see him on the field, gives him this negative persona because he is high intensity, which he has always been. I can see it at times and I know sometimes it gets to him, bothers him a little bit, but he's extremely mentally tough where he can handle those situations with ease."

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