Hartman: Super Bowl will improve Vikings' profitability

  • Article by: SID HARTMAN , Star Tribune
  • Updated: May 23, 2014 - 11:50 AM

Owner Mark Wilf said the team hopes to settle on stadium naming rights in the near future.

The last survey of the values of NFL franchises had the Vikings, with the new stadium on the way, at 21st in the league at $1.007 billion.

Now that they have landed the Super Bowl for 2018, you can rest assured the worth of the franchise certainly will match that of the Baltimore Ravens, who were ninth at $1.227 billion, and become a lot more profitable.

And the presence of the Super Bowl should also boost the price of the stadium naming rights, something team owner Mark Wilf said the Vikings hope to get done in the near future.

The availability of Super Bowl tickets should also make it more attractive for the sale of seat licenses and season-ticket packages.

“We hope so,” said Wilf when asked if the Super Bowl should help with sponsorship and profitability. “Yeah, the fact that it shows that it validates that having a first-class, world-class venue like this makes it that much more attractive, and hearing from others that that’s the kind of facility we’re building is helpful.

“Hopefully [the naming rights are sold] soon. We’re working on it, and I think having an event like the Super Bowl will help us with the sponsorship.”

Asked what sold the NFL owners on Minneapolis as a Super Bowl site, Wilf said: “I thought we really put a good package together, a good, competitive bid, which showed off a lot of the great venues and facilities we have in the Twin Cities, and starting off at the top of the list was our new stadium. I think we put a great bid together, and I did think we had a chance.”

Did the Vikings offer more financially than New Orleans?

“I think it was a combination. We offered some good incentives financially. We also offered a great legacy program — over $2 million, I think, to youth football and things of that nature,” said Wilf.

“Overall I thought we put our best foot forward.”

Moving forward

Wilf was straightforward when asked what’s next for the Vikings.

“Now we try to win one,” he said in reference to the Super Bowl. “But besides that, as far as hosting the game I know the committee is going to get right to work in terms of hiring the staff and start to put together the plans to make this happen. We at the Vikings will do everything we can to help make it a successful event and one we can be proud of.”

Wilf was asked for an update on the construction work underway on the east side of downtown.

“We’re moving right along,” he said. “Concrete is coming out of the ground, we had our first piece of steel brought in, so we’re on time. Again it’s a first-class, world-class building that we’re going to be having here in the Twin Cities. I think all Vikings fans are going to be extremely proud of the facility that they’re going to be able to watch Vikings games for years to come.”

McDonagh, Leddy thrive

Two players with Minnesota ties are playing great in the NHL conference finals.

Former Cretin-Derham Hall standout Ryan McDonagh was the fifth-leading scorer and leading defenseman for the New York Rangers with 10 points (five goals, five assists) through 16 playoff games. In Games 1 and 2 against the Montreal Canadiens, both Rangers victories, McDonagh had two goals and four assists.

  • related content

  • Coverage: Planning for the 2018 Super Bowl

    Monday May 26, 2014

    The theme of Minneapolis’ bid, “Built for the Bold,” emphasized the $1 billion Vikings stadium under construction and the state’s friendly ethos. Now, the focus moves to planning the event.

  • Rand: Bud Grant's garage sale anything but ordinary

    Friday May 23, 2014

    On Thursday morning, Day 2 of a three-day sale that concludes Friday from 9 a.m. to noon, Bud Grant and his possessions were again the centers of attention.

  • In this artist's rendering provided by the Vikings on Wednesday, a Super Bowl LII logo covers a seven-acre prime space for an NFL tailgate party next to the new stadium, top right, which is under construction in Minneapolis. The image was part of the presentation made to NFL team owners before they voted to hold the 2018 Super Bowl in Minneapolis.

  • get related content delivered to your inbox

  • manage my email subscriptions

ADVERTISEMENT

Chicago Cubs - LP: J. Arrieta 2 FINAL
Cincinnati - WP: D. Axelrod 7
NY Yankees - LP: S. Kelley 2 FINAL
Detroit - WP: P. Coke 3
Colorado - LP: J. Lyles 1 FINAL
San Francisco - WP: Y. Petit 4
Tampa Bay 4 Bottom 6th Inning
Baltimore 4
Atlanta 6 Top 9th Inning
NY Mets 1
Cleveland 1 Top 5th Inning
Chicago WSox 1
Minnesota 4 Bottom 4th Inning
Kansas City 2
Texas 2 Bottom 4th Inning
Houston 0
Oakland - S. Gray 9:05 PM
LA Angels - C. Wilson
Atlanta 24 FINAL
Jacksonville 14
Detroit 23 4th Qtr 10:43
Buffalo 0
Indianapolis 7 4th Qtr 8:44
Cincinnati 28
Kansas City 7 3rd Qtr 1:55
Green Bay 27
NY Jets 7 4th Qtr 9:22
Philadelphia 23
St. Louis 13 4th Qtr 10:39
Miami 7
Carolina 10 3rd Qtr 5:35
Pittsburgh 0
New England 10 3rd Qtr 8:02
NY Giants 10
Washington 17 3rd Qtr 5:00
Tampa Bay 3
Baltimore 16 3rd Qtr
New Orleans 13
Chicago 13 3rd Qtr
Cleveland 17
Denver 10 3rd Qtr
Dallas 3
Minnesota 16 3rd Qtr
Tennessee 0
San Francisco 14 3rd Qtr
Houston 6
Arizona 9:00 PM
San Diego
Seattle 9:00 PM
Oakland
(21) Texas A&M 52 FINAL
(9) So Carolina 28
Wake Forest 10 4th Qtr
ULM 10
Boise State 3 3rd Qtr
(18) Ole Miss 7
Tulane 21 2nd Qtr 1:30
Tulsa 7
Rutgers 9:00 PM
Washington St
Temple 9:13 PM
Vanderbilt
Weber State 9:30 PM
(19) Arizona State
BYU 8/29/14 6:00 PM
Connecticut
(6) Jacksonville St 8/29/14 6:30 PM
(8) Michigan State
Bowling Green 8/29/14 6:30 PM
Western Ky
TX-San Antonio 8/29/14 8:00 PM
Houston
Colorado State 8/29/14 8:00 PM
Colorado
UNLV 8/29/14 9:30 PM
Arizona
Penn State 8/30/14 7:30 AM
UCF
Troy 8/30/14 11:00 AM
UAB
(7) UCLA 8/30/14 11:00 AM
Virginia
Western Mich 8/30/14 11:00 AM
Purdue
(5) Ohio State 8/30/14 11:00 AM
Navy
Appalachian St 8/30/14 11:00 AM
Michigan
Ga Southern 8/30/14 11:30 AM
NC State
Boston College 8/30/14 2:00 PM
Massachusetts
West Virginia 8/30/14 2:30 PM
(2) Alabama
Rice 8/30/14 2:30 PM
(17) Notre Dame
(10) South Dakota St 8/30/14 2:30 PM
(24) Missouri
Fla Atlantic 8/30/14 2:30 PM
(22) Nebraska
California 8/30/14 2:30 PM
Northwestern
Marshall 8/30/14 2:30 PM
Miami-Ohio
UC Davis 8/30/14 3:00 PM
(11) Stanford
Arkansas 8/30/14 3:00 PM
(6) Auburn
(16) Clemson 8/30/14 4:30 PM
(12) Georgia
Liberty 8/30/14 5:00 PM
(23) North Carolina
Ohio U 8/30/14 5:00 PM
Kent State
Louisiana Tech 8/30/14 6:00 PM
(4) Oklahoma
Idaho 8/30/14 6:00 PM
Florida
Stephen F Austin 8/30/14 6:10 PM
(20) Kansas State
Fresno State 8/30/14 6:30 PM
(15) USC
Southern Miss 8/30/14 6:30 PM
Miss State
Texas-El Paso 8/30/14 7:00 PM
New Mexico
North Texas 8/30/14 7:00 PM
Texas
(1) Florida State 8/30/14 7:00 PM
Oklahoma State
(14) Wisconsin 8/30/14 8:00 PM
(13) LSU
South Dakota 8/30/14 9:30 PM
(3) Oregon
(25) Washington 8/30/14 9:30 PM
Hawaii
Utah State 8/31/14 6:00 PM
Tennessee
SMU 8/31/14 6:30 PM
(10) Baylor
Miami-Florida 9/1/14 7:00 PM
Louisville
Arizona 9/4/14 7:00 PM
TX-San Antonio
Ottawa 8/29/14 6:30 PM
Montreal
Winnipeg 8/31/14 3:00 PM
Saskatchewan
Toronto 9/1/14 12:00 PM
Hamilton
Edmonton 9/1/14 3:30 PM
Calgary
Brt Columbia 9/5/14 6:30 PM
Ottawa
Calgary 9/6/14 6:00 PM
Edmonton
Connect with twitterConnect with facebookConnect with Google+Connect with PinterestConnect with PinterestConnect with RssfeedConnect with email newsletters

ADVERTISEMENT

ADVERTISEMENT

Date/Opponent Time W L Score
2014 preseason     
Aug 8 - vs. Oakland 7 pmX10-6
Aug 16 - vs. Arizona 7:30 pmX30-28
Aug 23 - at Kansas City 7 pmX30-12
Aug 28 - at Tennessee 7 pm
2014 regular season     
Sep 7 - at St. Louis Noon
Sep 14 - vs. New England Noon
Sep 21 - at New Orleans Noon
Sep 28 - vs. Atlanta 3:25 pm
Oct 2 - at Green Bay 7:25 pm
Oct 12 - vs. Detroit Noon
Oct 19 - at. Buffalo Noon
Oct 26 - at Tampa Bay Noon
Nov 2 - vs. Washington Noon
Nov 9 - Bye
Nov 16 - at Chicago Noon
Nov. 23 - vs. Green Bay Noon
Nov. 30 - vs. Carolina Noon
Dec 7 - vs. NY Jets Noon
Dec 14 - at Detroit Noon
Dec 21 - at Miami Noon
Dec 28 - vs. Chicago Noon

ADVERTISEMENT

ADVERTISEMENT

ADVERTISEMENT

question of the day

Poll: Who would you rather have on your team?

Weekly Question

ADVERTISEMENT

 
Close