Vikings open glitzy preview center to sell new stadium to fans

  • Article by: ROCHELLE OLSON , Star Tribune
  • Updated: February 26, 2014 - 12:40 PM

Season-ticket holders will be able to check out model suites and sit down and view the field much as they will when the real thing opens.

The Minnesota Vikings hope a slick hands-on preview of their new stadium will get fans of the purple to turn over the green.

As part of its push to sell “stadium-builder licenses” to season-ticket holders, the team on Tuesday offered a peek at a 7,500-square-foot interactive showroom for the $1 billion stadium. By late this week, season-ticket holders will be invited to make appointments to walk into model suites and sit down and view the field much as they will when the real thing opens in 2016.

The showroom’s windows overlook the Metrodome demolition/new stadium construction site, which is crawling with heavy equipment bashing down the old and building the new.

“We’re excited that we’re adjacent to the site. It was a convenient but also a unique opportunity,” said Steve LaCroix, the team’s vice president in charge of sales and marketing.

As rampant as Purple Pride runs in Minnesota, even the Vikings must infuse razzle-dazzle into their pitch to season-ticket holders, who will pay $500 to $9,500 per seat to keep their place in the new stadium.

The Vikings call the one-time fees stadium-builder licenses; they are necessary for each season ticket. The team wants and expects to take in $100 million net from the sales of the licenses — money that will count toward owner Zygi Wilf’s contribution to the stadium.

Over the years, the team has said that NFL fans in this market had no idea what they’re missing in terms of gameday experiences. “We wanted to build a place for the fan base,” LaCroix said.

Now the team is giving those fans a taste, and hoping they like the flavor.

All about good vibes

From the moment the showroom door opens, the Vikings try to get fans jacked up. On one side, a couple of lockers showcase team jerseys and equipment, and on the other player Harrison Smith looks out from a video screen and asks, “Are you ready?”

Step on down the hallway, where a screen runs the length of the wall. Led Zeppelin’s “Immigrant Song” howls in the background: “We come from the land of the ice and snow.” The screen shows purple-clad players out on a field. Some mug for the camera. Adrian Peterson and Cordarrelle Patterson flash big smiles, bounce up and down, and say, “Let’s go, baby!” before they turn away.

It’s the team’s own little Valhalla and audiovisual gateway into the main showroom, where the walls feature the franchise greats — coach Bud Grant, quarterback Fran Tarkenton, Alan Page and the rest of the Purple People Eaters. Video screens show highlights from the decades.

A tabletop model of the new stadium sits in the center of the room, with its sharp lines, soaring 280-foot peak and the world’s largest pivoting doors, which will swing open on nice days. The model shows the three-acre park in front of the building and the two supersized video screens that will be in the stadium. Another model puts the stadium in the context of downtown, a broader view.

The new stadium will provide an indoor-outdoor connection, LaCroix said, melding the two with the translucent fabric roof and walls of windows on the southern and western sides.

The best sense of how the new place will feel comes from stepping inside the model upscale suites and taking a seat.

From there, a keystroke provides a view of the field from 275 vantage points. Yes, the views are better than those at the Metrodome.

The 16-seat loft-style suite looks down on the field, features three flat-screen TVs — presumably to watch the game — as well as a refrigerator and seats. The suite sells for about $110,000 for the season. The price includes tickets to the game and all food and drinks.

The showroom’s pièce de résistance, however, is the turf suite, a new concept for Vikings fans that will literally open up to the field as if it were your own yard. The turf underfoot will be the same turf under Peterson’s fleet feet.

  • related content

  • Rand: Out with the old Vikings stadium, in with the new

    Wednesday February 26, 2014

    The Vikings opened the doors to their new stadium preview center Tuesday afternoon, giving media members a glimpse.

  • NFL Combine aftermath: Jadeveon Clowney and the Vikings

    Tuesday February 25, 2014

    South Carolina defensive end Jadeveon Clowney was already considered as the most talented prospect in the 2014 NFL Draft and all he did was help his case at the NFL...

  • Steve LaCroix, the Vikings’ vice president of sales, showed off a model of the new stadium during a tour of a sales center the team provided on Tuesday.

  • Metrodome demolition continued on Tuesday. The windows of the Vikings’ preview center overlook the site. Visits to the showroom are by appointment only, and the team is contacting season-ticket holders first.

  • Metrodome demolition continues and more and more the site looks like some kind of Apocalypse has has happened on Tuesday, February 25, 2014 ] Richard.Sennott@startribune.com Richard Sennott/Star Tribune Minneapolis , Minn Monday 2/24/2014) ** (cq) ORG XMIT: MIN1402251705510440

  • get related content delivered to your inbox

  • manage my email subscriptions

ADVERTISEMENT

Los Angeles - LP: B. Wilson 7 FINAL
Chicago Cubs - WP: J. Grimm 8
Detroit - WP: M. Scherzer 3 FINAL
Kansas City - LP: J. Shields 2
Philadelphia - WP: J. Williams 3 FINAL
Oakland - LP: D. Otero 0
Toronto - WP: M. Stroman 6 FINAL
NY Yankees - LP: C. Capuano 3
Arizona - LP: T. Cahill 1 FINAL
Colorado - WP: E. Butler 5
Boston 2 Bottom 3rd Inning
Baltimore 0
Milwaukee 0 Bottom 3rd Inning
Pittsburgh 0
Washington 0 Top 4th Inning
Miami 1
NY Mets 3 Bottom 3rd Inning
Atlanta 0
Chicago WSox 0 Top 4th Inning
Tampa Bay 2
Cleveland 0 Delayed
Minnesota 0
Seattle 1 Bottom 3rd Inning
Houston 5
Cincinnati 0 Top 4th Inning
St. Louis 5
San Francisco - Y. Petit 7:40 PM
San Diego - A. Cashner
Texas - C. Lewis 8:05 PM
LA Angels - J. Weaver
San Diego 9/21/14 12:00 PM
Buffalo
Dallas 9/21/14 12:00 PM
St. Louis
Washington 9/21/14 12:00 PM
Philadelphia
Houston 9/21/14 12:00 PM
NY Giants
Minnesota 9/21/14 12:00 PM
New Orleans
Tennessee 9/21/14 12:00 PM
Cincinnati
Baltimore 9/21/14 12:00 PM
Cleveland
Green Bay 9/21/14 12:00 PM
Detroit
Indianapolis 9/21/14 12:00 PM
Jacksonville
Oakland 9/21/14 12:00 PM
New England
San Francisco 9/21/14 3:05 PM
Arizona
Denver 9/21/14 3:25 PM
Seattle
Kansas City 9/21/14 3:25 PM
Miami
Pittsburgh 9/21/14 7:30 PM
Carolina
Chicago 9/22/14 7:30 PM
NY Jets
NY Giants 9/25/14 7:25 PM
Washington
Connecticut 14 FINAL
So Florida 17
Old Dominion 45 FINAL
Rice 42
Troy 0 FINAL
(13) Georgia 66
Georgia Tech 27 FINAL
Virginia Tech 24
Eastern Mich 14 FINAL
(11) Michigan State 73
Iowa 24 FINAL
Pittsburgh 20
Bowling Green 17 FINAL
(19) Wisconsin 68
Maryland 34 FINAL
Syracuse 20
Tulane 13 FINAL
Duke 47
Hawaii 12 FINAL
Colorado 21
Marshall 48 FINAL
Akron 17
Utah 26 Delayed 7:51
Michigan 10
North Carolina 41 FINAL
East Carolina 70
Army 21 FINAL
Wake Forest 24
Virginia 33 FINAL
(21) BYU 41
(6) Texas A&M 58 FINAL
SMU 6
Rutgers 31 FINAL
Navy 24
Central Mich 10 FINAL
Kansas 24
Florida 21 FINAL
(3) Alabama 42
Louisville 34 FINAL
FIU 3
Fla Atlantic 19 FINAL
Wyoming 20
Indiana 31 FINAL
(18) Missouri 27
San Jose St 7 FINAL
Minnesota 24
Massachusetts 7 FINAL
Penn State 48
Texas State 21 3rd Qtr 8:30
Illinois 25
Georgia State 14 3rd Qtr 10:31
Washington 7
Ball State 0 Delayed 9:30
Toledo 6
Appalachian St 7 2nd Qtr 8:33
Southern Miss 14
Miss State 17 2nd Qtr 9:26
(8) LSU 0
Northern Ill 0 2nd Qtr 5:58
Arkansas 21
Middle Tennessee 7 2nd Qtr 7:34
Memphis 19
Utah State 7 2nd Qtr 12:51
Arkansas State 0
Miami-Ohio 14 2nd Qtr 10:15
Cincinnati 7
Idaho 0 2nd Qtr 9:10
Ohio U 17
(14) So Carolina 0 1st Qtr 1:36
Vanderbilt 7
(4) Oklahoma 3 1st Qtr 3:25
West Virginia 0
Ga Southern 0 1st Qtr 1:45
South Alabama 0
UNLV 7:00 PM
Houston
(22) Clemson 7:00 PM
(1) Florida State
New Mexico 7:00 PM
New Mexico St
Miami-Florida 0 1st Qtr 15:00
(24) Nebraska 0
California 9:00 PM
Arizona
Louisiana 9:30 PM
Boise State
(2) Oregon 9:30 PM
Washington St
San Diego St 9:30 PM
Oregon State
Texas Tech 9/25/14 6:30 PM
(25) Oklahoma State
Appalachian St 9/25/14 6:30 PM
Ga Southern
(12) UCLA 9/25/14 9:00 PM
(15) Arizona State
Middle Tennessee 9/26/14 7:00 PM
Old Dominion
Fresno State 9/26/14 7:00 PM
New Mexico
(1) Florida State 9/27/14 2:00 AM
NC State
Duke 9/27/14 2:00 AM
Miami-Florida
North Carolina 9/27/14 2:00 AM
(22) Clemson
Texas-El Paso 9/27/14 11:00 AM
(20) Kansas State
Tennessee 9/27/14 11:00 AM
(13) Georgia
Vanderbilt 9/27/14 11:00 AM
Kentucky
Wyoming 9/27/14 11:00 AM
(11) Michigan State
Northwestern 9/27/14 11:00 AM
Penn State
TCU 9/27/14 11:00 AM
SMU
Iowa 9/27/14 11:00 AM
Purdue
Tulane 9/27/14 11:00 AM
Rutgers
So Florida 9/27/14 11:00 AM
(19) Wisconsin
Colorado State 9/27/14 11:30 AM
Boston College
Western Mich 9/27/14 11:30 AM
Virginia Tech
Maryland 9/27/14 12:30 PM
Indiana
Akron 9/27/14 12:30 PM
Pittsburgh
Bowling Green 9/27/14 2:00 PM
Massachusetts
Arkansas 9/27/14 2:30 PM
(6) Texas A&M
Kent State 9/27/14 2:30 PM
Virginia
Western Ky 9/27/14 2:30 PM
Navy
Minnesota 9/27/14 2:30 PM
Michigan
Wake Forest 9/27/14 2:30 PM
Louisville
FIU 9/27/14 2:30 PM
UAB
Miami-Ohio 9/27/14 2:30 PM
Buffalo
Colorado 9/27/14 3:00 PM
California
Louisiana Tech 9/27/14 3:00 PM
(5) Auburn
Texas 9/27/14 3:00 PM
Kansas
Temple 9/27/14 3:00 PM
Connecticut
(16) Stanford 9/27/14 3:15 PM
Washington
TX-San Antonio 9/27/14 4:00 PM
Fla Atlantic
South Alabama 9/27/14 4:00 PM
Idaho
Cincinnati 9/27/14 5:00 PM
(23) Ohio State
Rice 9/27/14 6:00 PM
Southern Miss
(18) Missouri 9/27/14 6:00 PM
(14) So Carolina
Boise State 9/27/14 6:00 PM
Air Force
Central Mich 9/27/14 6:00 PM
Toledo
Troy 9/27/14 6:00 PM
ULM
New Mexico St 9/27/14 6:30 PM
(8) LSU
Memphis 9/27/14 6:30 PM
(10) Ole Miss
Texas State 9/27/14 7:00 PM
Tulsa
Washington St 9/27/14 7:00 PM
Utah
(9) Notre Dame 9/27/14 7:00 PM
Syracuse
(7) Baylor 9/27/14 7:00 PM
Iowa State
UNLV 9/27/14 7:00 PM
San Diego St
Illinois 9/27/14 8:00 PM
(24) Nebraska
Oregon State 9/27/14 9:30 PM
(17) USC
Nevada 9/27/14 9:30 PM
San Jose St
Vancouver FC 0 FINAL
Portland 3
Houston 0 2nd Half
Philadelphia 0
New England 0 1st Half 15:00
Columbus 0
San Jose 0 1st Half 15:00
Montreal 0
Seattle 0 1st Half 15:00
Red Bull New York 1
D.C. 7:30 PM
Chicago
FC Dallas 9:30 PM
Los Angeles
Toronto 40 FINAL
Brt Columbia 23
Edmonton 1 7:18
Hamilton 3
Calgary 9/21/14 12:00 PM
Montreal
Ottawa 9/21/14 3:00 PM
Saskatchewan
Montreal 9/26/14 6:00 PM
Ottawa
Saskatchewan 9/26/14 9:00 PM
Edmonton
Hamilton 9/27/14 5:30 PM
Winnipeg
Brt Columbia 9/27/14 8:30 PM
Calgary
Connect with twitterConnect with facebookConnect with Google+Connect with PinterestConnect with PinterestConnect with RssfeedConnect with email newsletters

ADVERTISEMENT

ADVERTISEMENT

Date/Opponent Time W L Score
2014 preseason     
Aug 8 - vs. Oakland 7 pmX10-6
Aug 16 - vs. Arizona 7:30 pmX30-28
Aug 23 - at Kansas City 7 pmX30-12
Aug 28 - at Tennessee 7 pmX19-3
2014 regular season     
Sep 7 - at St. Louis NoonX34-6
Sep 14 - vs. New England NoonX30-7
Sep 21 - at New Orleans Noon
Sep 28 - vs. Atlanta 3:25 pm
Oct 2 - at Green Bay 7:25 pm
Oct 12 - vs. Detroit Noon
Oct 19 - at. Buffalo Noon
Oct 26 - at Tampa Bay Noon
Nov 2 - vs. Washington Noon
Nov 9 - Bye
Nov 16 - at Chicago Noon
Nov. 23 - vs. Green Bay Noon
Nov. 30 - vs. Carolina Noon
Dec 7 - vs. NY Jets Noon
Dec 14 - at Detroit Noon
Dec 21 - at Miami Noon
Dec 28 - vs. Chicago Noon

ADVERTISEMENT

ADVERTISEMENT

ADVERTISEMENT

question of the day

Poll: How will the Vikings and Gophers do this weekend?

Weekly Question

ADVERTISEMENT

 
Close